As we all know most social media platforms are a great way to spread the word about your product or ideas, especially for those people who don’t have a large advertising budget this can be a great way for them to reach out to a new audience. Having established social media presence is a great place to start, once that is completed interaction becomes easier as a fan base becomes larger. Sites like Twitter, Facebook, and Instagram are all free to use but as a business expands it is time to seek out a larger audience. Traditionally, one would have put an ad in a local paper, radio, or reached out to a television station, but that has fallen by the wayside due to its unpredictable reach abilities. These social media sites give you an outlet to advertise in an effective and strategic way that allows for a predictable reach and attainable goals.
First things first, set a goal. What do you want to gain from starting an ad on a social media site? Are you interested in gaining likes/follows? Engangment? Site views? The goals could be endless, but try to come up with something you would like to achieve from making the ad. Like a traditional ad the content has to be curated in accordance to your brand and what kind of message you want to convey, but you need to decide if it will contain things such as: links, photos, gifs, videos, or other eye catching features.
Now let’s focus on Facebook ads (just because they are the most popular and arguably the easiest to make). The process is super simple and the site will actually walk you through all of the steps that you need to know. It will ask you some questions, and make you fill in the content for the ad. Separately it will have options for who the ad will be seen by. This is key, you can now have your ad seen by any group of people you wish. You can send it out to people who like similar products, or even people who like competing items. Or maybe you want a blog to write about your brand and you set the ad to show on all of the writers Facebook feeds. The possibilities are endless and can lead to a lot of great things.
Another great thing is that FB ads are super cheap. They can run for as long as you like, and you will definitely notice a difference on your page after some advertising. The minimum cost of an ad is $1, which any company can afford no matter how new they are to the game.
Facebook ads are a great opportunity to get some recognition. Here are some pro tips just in case you are still a little weary about jumping in.
Pro Tips for Facebook Ads:
Text Vs. Images- Text heavy posts do not get nearly as much attention as that of a post with an catching image. Try to keep the text minimum and straight to the point.
Keep an eye out- Facebook actually has all of the statistics right at your finger tips for you to check at anytime. It allows you to boost or end your ads according to what posts are becoming successful.
Respond- Always respond to any interactions you get on the ad, it makes people feel good to see that you care about the individual.
Inspect- Find out who is going to your page, check to see what these people have in common and understand who your consumer is.